Didn't Get Tickets to the Ice Bowl? Call Your Local Scalper
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I know I haven't touched on it here at BMR, but chances are you noticed that the NHL is going to have an outdoor game this year. I don't know why this isn't a yearly or at least bi-yearly, but I guess it's more important to market the league in Europe. I digress...
Funny story; turns out if you actually wanted to get tickets and attend the darned thing, well, you're flat out of luck. Tickets went on sale this morning and sold out in approximately 30 minutes. Why? Well it's partially due to Ticketmaster and the NHL not setting a limit on the number of tickets one person can buy. Sometimes the number is ridiculously high, like 8 (who has 7 friends, honestly?). This way, one would assume, the system would prevent a whole bunch of ticket resellers from buying a whole assload of tickets. Not this time. When there's no limit, we know it's not Average Joe buying up loads of tickets, that's for sure. So, in another daring sales move to win back fans, the NHL decided to set the limit at infinity. Nice job.
I could go on and on about how the NHL is screwing over it's fans and what not, but it's not worth it anymore. It's like saying baseball players are on steroids or the PlayStation 3 sucks; we've heard it enough and are ready to move on. Chances are, the NHL is just going to blame TicketMaster for this one anyway. It's not like they could do anything about it. The NHL doesn't have a contract with TM or anything anyway. It was out of the NHL's hands. Oh, they do have a contract? Yikes.
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Great Moments in NHL Marketing
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As a Buffalonian, trust me when I say that Bettman and Company have really screwed the pootch on this so far.
ReplyDeleteLeafs and Blue Jays fans were given a special shot at getting tickets. Yeah... the baseball team.
We've tried to straighten it all out on our site, but there's still so many questions unanswered.
The answer is simple, I think: God hates us.
As a ex-pat Buffalonian I second RJ's God-related thesis.
ReplyDeleteThat being said, this is the right idea, the right venue just the wrong day in my humble estimation.
Let's just make this happen on a cold day in Phoenix with lingerie clad ice girls and call it a day.
Personally, I think that if they did the outdoor thing one game a year, that would be awesome. I don't know about New Year's Day, but that could actually be an interesting exercize, to say the least.
ReplyDeleteBut why let BASEBALL ticketholders have first dibs? I call bullllllshit on this one.