Taking a quick break from hockey here... Check out the picture above. You probably can't read it, in fact I know you can't read it cause it was taken by my crapass cell phone camera. Let me translate for you what could possibly be the greatest advertising campaign the world has ever known.
The following was spray painted, in orange, on the back windshield of what appears to be a crappy Toyota Camry:
I kid you not. Sheer genius.